About
Just Who Is Kevin Yates?
First and foremost, I’m a devoted husband to my wife of 10 years Veronica and father to my 3 year-old daughter Briana.
But, that’s not the reason you’re here is it?
I’m also a fitness professional with over a decade of experience as a personal trainer, sports performance coach and in physical rehabilitation and I’ve developed some pretty unique, unconventional (and sometimes off-the-wall) strategies that have helped me redefine both my role as a Personal Trainer and the art of Personal Training.
The Old Ways Of Personal Training
Personal Training has changed quite a bit over the years. Now more than ever our clients come to us with many complex issues involving shoulder, low back or knee problems that may seem beyond our scope of practice…
Or are they?
Let’s be honest…Who’s ‘apparently healthy’ these days?
It’s extremely rare for Personal Trainers to encounter a client who isn’t dealing with some kind of pain or injury to the shoulders, lower back, hips, knees or ankles.
Unfortunately, most personal training courses only teach basic exercises for those who are ‘apparently healthy’ but not specific exercises and strategies for those dealing with chronic pain and injuries that are keeping them from achieving their fitness goals.
And, many of these problems can be fixed through proper muscle activation patterns during exercises. But, most of the Personal Training courses only teach some basic corrective strategies and basic assessments that sadly aren’t enough to solve the problems our clients are experiencing.
Redefining The ART Of Personal Training
I created this blog for one reason: to empower Personal Trainers everywhere to expand our role in how we can help our clients through a skilled approach to assessing and designing effective programs for our clients that helps them break through physical limitations so they can achieve their fitness goals.
It’s not easy to balance what many of our clients WANT with what they NEED from an exercise program.
This balancing of both is what I call the ART of Personal Training.
It goes beyond addressing the symptoms many of our clients are dealing with by identifying the true causes of their physical limitations.
And, I do NOT believe it is beyond our scope of practice but a need for Personal Trainers to be armed with the skills needed to effectively assess, select exercises and design programs if we are ever going to earn the respect and recognition we deserve as fitness professionals.
The old way of assessing clients with push-up tests, curl-up tests, sit and reach tests, cardiovascular tests and the like may work for the ‘apparently healthy’ but they just aren’t enough for the majority of clients who come to us to achieve maximum health and wellness.
And, this is my mission…
To get the message out to the world that as Personal Trainers we can do much more than simply count reps or take people through workouts
I hope you’ll join me!
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