Archive for the ‘Exercise Education’ Category

You’re A Personal Trainer And So Is EVERYONE Else

Do you know what most Personal Trainers have in common with gas stations?

If you said “nothing” then I’d say think again.

Let me ask you a question…

…What makes you choose one gas station over the other one across the street?

They both provide the same gas don’t they?

So, you choose the cheapest one right?

Sadly, the same thing happens to a lot of Personal Trainers.

A lot of fitness marketing guru’s out there talk about the latest and greatest ways to make a 6-figure income fast and getting tons of personal training clients

But, I never hear anything about the most effective way to market your services…

…By getting UNBELIEVABLE RESULTS!

It’s not about marketing yourself through all kinds off Facebook ads, Google pay-per-click ads, SEO strategies and keywords

You have to do MORE than sell ‘weight loss’ or ‘total body toning’; hell every other Personal Trainer out there does that.

That still doesn’t answer the single most IMPORTANT question in a potential client’s mind–“Why should I choose you when everyone else is saying the same thing?”

And, unless you can answer that question and effectively communicate it potential clients will most likely base their decisions on who’s the CHEAPEST option…

…not good!

Video Journal-Redefining The ART Of Personal Training: Countdown To Istanbul

“Desire is the key to motivation, but it’s the determination and commitment to an unrelenting pursuit of your goal – a commitment to excellence – that will enable you to attain the success you seek.” Mario Andretti

I’ve decided to keep a video journal as I am just 23 days from bringing my message to the Personal Trainers & Athletic Coaches of Istanbul, Turkey.

I‘m excited and deeply honored that I’ve been chosen for this opportunity…

…An opportunity to help us all as Fitness Professionals redefine what it means to be a Personal Trainer.

That we can do more than count reps and show people how to use exercise equipment.

How WE TOGETHER have the POWER to change lives!

I never believed in my wildest dreams that I’d be teaching seminars to other fitness pros especially traveling to another country to do it.

I am truly blessed and grateful as I carry my message and I thank each and every one of you reading this right now.

My fellow Fitness Professionals. I thank you for allowing me to share my message with you.

So, today begins with a video journal countdown as I prepare for my trip. It’s 23 days to Istanbul.

In the video I share some of my insights and what I’m going through as I get ready.

By the way, stay tuned at minute 2 for a very personal message from me to you.

My 1-2 Punch To TKO Low Back Pain

Low back pain is nasty!

It’ll hit you where it hurts…

…It can bring you to tears

It’ll get you down

But, I’ve got a secret 1-2 Punch–er, exercise–to KNOCK-OUT lower back pain fast!

Give it a go and let me know how it goes by leaving a comment below (hey, I could’ve been a poet…:)

The Most POWERFUL Motivation For Your Training Clients

If you’re like me you probably find it challenging keeping some of your clients motivated and consistent with their training program when you’re not around.

And, it’s easy to blame them by saying they’re lazy or they don’t really want results.

That’s what I used to do…

But, I challenged myself to be better than this.

I took this challenge on personally to dig deep within myself and find a way to inspire these clients on to ‘want’ to achieve the goals they set out for themselves.

I believe–no, I KNOW–we all can be motivated but only when the right BUTTONS are pressed to get us moving.

Our clients are no different.

So, the challenge was how to figure out what those buttons were for them.

You see, our clients may tell us they want to lose weight or tone up or get in shape but in many cases they want more than that.

It’s just that when they’ve tried so many other ways to achieve it and failed they feel it’s not a possibility for them and they settle for the next best thing.

Just like in the movie SHREK they saying goes “ogres are like onions…they have layers”

And, if you substitute the word ‘clients’ for ‘ogres’ this starts to make sense.

The trick is to peel the layers to uncover their real desires…what they really want.

I just posted this video where I share one of those desires that many clients REALLY want and how you can help them achieve it so they’ll stay motivated.

Why 99% Of Fitness Pros Are WRONG About Behind The Neck Presses

Last night I was playing with my 3-year-old daughter Briana and she just loves when I bench press her.

So, there I was lying on the floor on my back pressing away with my wife just laughing at us…

Actually, she was laughing at me because after about 30 ‘Briana presses’ I was getting a bit red-faced and out of breath; HEY she’s a big girl now!

The thing is that about 6 years ago I would never have been able to this because my shoulders were a mess back then.

They always hurt after I worked out.

Sure, I did various PULLING movements like rows but I never made any real progress until I discovered the exercises were only a part of the solution.

The answer wasn’t just doing the exercises but HOW I was doing them.

“Pull your shoulder blades down and back as if pinching your spine” wasn’t enough to actually make those muscles work when they were never taught how.

So, I developed my own special cues to literally FORCE the right muscles to engage and that’s when I got serious results.

I have ZERO shoulder pain these days and one of the exercises that not only helped me but have helped some athletes I trained over the years was…

Get ready to cringe…

Behind The Neck Presses

UH OH!

Yeah, I know you’re probably screaming at me “Don’t you know that exercise will DESTROY your shoulders!”

But, that’s the thing…behind the neck shoulder presses aren’t the shoulder wreckers that 99% of fitness pros think they are.

Check out the video below where I share my ‘odd-ball’ thinking like:

  • A simple way to determine if your clients or athletes are appropriate for the behind the neck press
  • 2 shoulder mobility assessments you can use to assess your clients and athletes
  • The #1 mistake most personal trainers and strength coaches make when assessing posture related to the shoulders
  • Little-known technique tips to look for when performing behind the neck presses

If you like the video do me a favor and click the share link below and tell your facebook friends about it.

The CRAZIEST Muscle Imbalance Ever Seen-Caught On Video

WARNING: What you’re about to witness is quite possibly the craziest case of muscle imbalance ever caught on video.

This is RAW & UN-CUT footage…There were no re-takes, no stunt doubles just ‘fly-on-the-wall’ footage…

…You are advised to view at your OWN RISK.

Leave me a comment below and let me know if you want more information about muscular imbalances

Exclusive Muscle Imbalances Revealed Webinar Video Footage

Here’s a ‘sneak-peak’ into the Muscle Imbalances Revealed webinar.

In the video clips below I share some important concepts about addressing flexibility and common causes of lower body muscle imbalances and injuries.

Leave me a comment below and let me know your thoughts on the videos

Muscle Imbalances Flexibility Assessment:

Common Causes Of Muscle Imbalances:

You only have until this Friday, July 2 at Midnight to get your copy of “Muscle Imbalances Revealed” at half-off the regular price plus an additional $30 off on the premium lower body system–including continuing education credits + both the digital & physical DVD set.

Or an additional $20 off on the complete lower body digital DVD system.

Actually, we had originally put 50 copies of the DVD set for this promotion just 2 days ago, but my friend Rick Kaselj who put this project together just told me there are only 27 copies left.

So, you need to hurry to get your copy before the final 27 copies are gone.  I’m certain they’ll be gone before midnight on Friday.

CLICK HERE TO ORDER

My ‘SECRET’ Jedi Lunge Exercise Tips To STOP Knee Pain

Most of the clients I’ve worked with who initially suffered from knee pain while doing exercises like squats and lunges thought looked at me like I was completely off my rocker when I first told them that not only were squats and lunges (nor ‘old-age’) NOT the reason they had ‘bad knees’ but that those so-called “knee destroyers” were needed to get rid of knee pain.

“I don’t know if you heard me the first time but I already told you I can’t do lunges because________”(I have weak knees, of my arthritis, I have bursitis, I’m old–insert just about any other excuse you’ve heard here)

It’s not that I’m some mean masochistic personal trainer who loves to put his clients through pain..

…Well, maybe just a teeny bit–

Just kidding…Ok, all jokes aside

It’s just that the REAL problem has more to do with improper muscle recruitment patterns than it does with doing lunges and various lunge exercise variations

In the video below I reveal my ‘secret’ lunge exercise tips and tricks to help put an end to your clients’ knee pain:

The REAL Reason Lunges = Knee Pain

I hear it all the time…”I can’t do lunges because they hurt my knees”or “I’ve been told to avoid lunges until my knee pain goes away.

But, think of so many movements we do outside of ‘the gym’ like walking up and down stairs, getting in and out of our car, bending down to pick up a set of keys off the floor, running–well–you get the picture.

What do these movements have to do with lunges and knee pain?

Everything!

These movements and many others we do all the time are single-leg dominant and a necessary part of our everyday lives…therefore, avoiding these movements rarely fixes a problem such as knee pain.

Eliminating chronic pain and injuries requires an ability to perform functional movements efficiently. This is best achieved through training. But, it takes more than just doing “functional” exercises on a balance pad or stability ball.

In most cases, knee pain from lunges doesn’t happen because someone has “weak knees”, “bum knees”, “arthritis” and it’s not because of “old-age” either.

The REAL reason lunges (and squats) often cause knee pain is due to muscular imbalances related to the quadriceps and hip flexors.

But, aren’t we supposed to feel the quads during leg exercises?

Well, it’s a little more complex than an either-or answer can provide…Allow me to explain a bit more about what I mean.

I’ve discovered that most people are what I call ‘quad-dominant’ meaning that they have developed most of their lower extremity strength in the quadriceps.

Now, these individuals often also have tight or dominant hip flexors as well.

And, this quad-dominance creates an imbalance of the lower extremities during functional movements like squatting and lunging because exclusively using the quadriceps results in a ‘forward’ pulling at the hip.

Now, you can’t actually see it happening but what you’ll notice when you watch someone do a squat or lunge is their hips and knees will move a bit forward.

And, if you ask them where they feel it 9 times out of 10 they’ll say in the quadriceps.

This quad-dominance and forward motion shifts the center of gravity and INCREASES stress to the knees.

This is the #1 reason why lunges and squats cause problems to the knees, hips, ankles and lower back too. But, it’s easy to fix once you’ve performed a proper lower body exercise assessment and identified the weak links.

Speaking of identifying weak links in the lower extremities, in just a few short weeks you’ll be able to get access to an exclusive webinar I was fortunate to be a part of along with 6 other presenters.

I can’t go into all the details just yet, but I can tell you it’s all about how to identify & correct the muscular imbalances that are keeping your clients (or possibly you) from achieving their fitness goals.

This webinar is packed full of ‘how-to’ info on everything you need to know to correct muscle imbalances that are the leading cause of pain and injuries.

If you’re a subscriber to my newsletter then keep an eye on your email inbox for how you can gain access to this powerful webinar and watch it from your own computer.

Is A Tight Muscle The SAME As A Weak Muscle?

The fitness training industry is constantly changing and because of this we’re always learning new things

Take for example, most of what we know about assessing muscle imbalances

We know that a tight agonist usually is accompanied by a weak antagonist

This is obvious in the classic “bench press posture” that commonly exists in many of our own clients where tightness of the muscles involved with internal rotation and protraction of the shoulders results in weakness of the muscles involved with external rotation and retraction of the shoulders

But, have you ever wondered if a muscle can be both weak AND tight at the same time?

Is it even possible?

I’ve chased this thought around and around in my head a number of times over the years after assessing clients who present what appears to be BOTH muscle tightness and muscle weakness in the same muscle(s)

Huh?

You’re probably thinking right now…”Here he goes again with one of his off-the-wall philosophies”

But, as odd as it sounds I have to admit that a lot of times I notice muscle weakness and tightness in the same muscle(s)

Before you think you’re lost in a bad twilight zone episode here (music cue here) I’ll try to explain what I mean…

…Tight muscles are usually thought of as dominant muscles

However, with extreme muscle tightness there are much fewer actin-myosin cross bridge attachments available (and less space for the joint segment to move) which results in decreased force production capability

The result is often decreased mobility and muscle weakness

And, it’s the same for severe muscle weakness with a slightly different twist…

…Weak muscles are less capable of generating proper force production and, therefore, lack the ability to produce sufficient force to create movement.

Over time the decreased ability to move the limb or segment the weak muscle(s) controls results in muscle stiffness as the muscle adapts to the same length

As you can see, it’s not always an either or situation when assessing a client as we have thought for so long

Now, this isn’t to say that EVERY tight muscle is weak and vice-versa, but it does lend some insight into how both muscle tightness and muscle weakness can occur together

Here’s where I would like to hear YOUR feedback

Do you have a client who presents both muscle tightness and weakness of the same muscle(s)? If so, I’d like you to briefly describe it below and let me know what special training techniques or exercises you’ve used to address it

The fitness industry and personal training is always evolving…

always progressing…

…what we know today, we gain a better understanding of tomorrow and by sharing what we learn as fitness professionals with each other makes us stronger

It helps us expand our knowledge and lifts us beyond the common perception that we just “take people through workouts”

By improving the art of client assessment and program design we have the power to help change lives

I hope you’ll share your feedback below

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